There is no denying that most people these days browse the Internet to find the best deals on products and services. Hence, most brands also drive their marketing efforts online to boost their sales. Although it is the time of online marketing, offline marketing will never go out of practice.
People still prefer buying a lot of products from a stand-in store such as clothing items. Clothing items are notorious for not fitting or looking great when ordered online. Hence, several people who struggle to find the right fit will prefer going to a stand-in store in the area.
Moreover, when it comes to local businesses, offline marketing always works wonders. So, if you have been thinking of increasing your offline sales, here are 5 tips to help you level the field with online competition.
Tip#1: Create a striking first impression
You never get a second chance to create a first impression. And first impressions usually last in the minds of people. Hence, you must put your best foot forward to make a memorable first impression.
And you can use your window display for the same. Your window display gives you the finest opportunity to showcase your star products. Use unexpected elements, textures, decorations, colours to catch the attention of your target audience.
Also, don’t make the mistake of trying it all at once. Plan out what your window display will look like every week or month. This will help you showcase your best products and deals, and yet look uncluttered and organized.
Tip#2: Interact with your customers
Online transactions make it difficult for brands to interact with their customers. However, in a physical store, you have enough space and time to interact with your incoming customers.
You can talk to them, get to know their names, and turn them into regular customers. You can inform your regulars about any changes, discounts, deals, coupons, or offers available in your store, something as early bird discounts. You can get to know what your customers like and what they don’t. Do they want to see any changes in the way products and services are offered? You can inform all your customers about the support services you offer such as customer support, refunds, warranty, returns, and more.
Tip#3: Organize demonstrations or events
With a stand-in store, you have the opportunity to organize live events at your store. For example, you can organize a new product launch and call your customers for a demonstration and free trial.
Or you can organize workshops for your customers and teach them how to use the different products available. For example, if you offer electronic gadgets such as cameras, computers, and drones, you can organize a free workshop and help the customers learn the best ways to use these products on their purchases. While you are inviting your customers, you can also provide them with refreshments and enhance the overall customer experience.
Tip#4: Initiate your local online marketing efforts
Now, you can’t completely ignore online marketing. But you can do the minimum and still increase your offline sales. We are talking about creating your Google My Business (GMB) page for your business.
Google My Business (GMB) page can help you increase your presence in the local area. So, even if your customers search for products and services online, they still land in your stand-in store due to your GMB page. If you already have a GMB page, ask your incoming customers for feedback on how you can improve the page for effective results.
Tip#5: Collaborate with other local businesses
You might find several local businesses that work in the same or related industry. You can collaborate with such businesses for cross-selling and developing support. For example, if you offer wedding dresses and accessories, you can collaborate with local jewelry businesses during the wedding season. You can offer special promotions or discounts on certain purchases or styles of wedding dresses if they buy wedding jewelry from the said collaborated business.
This will boost your local promotion and bring local customers. Moreover, it will be a win-win situation for you and your partner as it will boost offline sales for both giving you more chances to collaborate in the future.
Wrapping It Up
Although businesses are jumping ships to online marketing, you can never neglect offline marketing to boost your offline sales. You only need to get creative and prompt when driving your offline marketing efforts.
If you want to know more about efficient local business marketing to boost your offline sales, you can get in touch with us at Keystone Executive Coaching. We offer training programs and courses that will help you improve different business functions such as online marketing, offline marketing, employee hiring and onboarding, finances, and more to boost your sales and increase your profit.