In this digital age, having a digital presence is important to stay relevant. And this is extremely important for small businesses as they will have greater competition in the market to establish themselves as a credible business. Hence, if you still haven’t focused on creating a digital presence for your small business, it is high time you should do it now.
And you can certainly create social media profiles on platforms like Facebook, Instagram, and such. These social media profiles give you a chance to post pictures and short-form content. While it will be beneficial, a major population around the world spends their time watching YouTube videos which are usually long-form content.
So, while you are harnessing the power of Facebook and Instagram, make sure you harness the power of YouTube.
Several small business owners wonder why a business mentor Brisbane would suggest using YouTube. Well, there are several reasons:
- YouTube has a wide user base. As of 2023, more than 2.5 billion people have used YouTube to access content.
- YouTube is accessible in more than 100 countries and more than 8 languages making it the best platform to access a large and diverse population.
- After Google, YouTube is the most popular search engine online. People search for myriadof different things starting from food recipes to ASMR videos.
- 1 billion hours of video are watched on YouTube every day. So, people enjoy watching YouTube more than other content on other video platforms.
- As of 2019, about 62% of businesses are using YouTube to post and promote video content. So, why should you stay behind?
As you can see, there are compelling reasons to use YouTube as one of the platforms to create and build a digital presence for your small business.
But how do you do it? Especially, when you have so many things to focus on as a small business owner. This is where our Brisbane business coaches come to your rescue.
Our business coaches offer 6 tips on how to promote your business and video content on YouTube especially when you are time strapped.
6 Tips to Promote Business on YouTube
Develop a Content Plan
It is highly recommended to develop a content plan. This will include what kind of content you would like to create, the topics you want to cover, how long you want the video content to be, what materials you will need to create the video, how frequently will you post the content on YouTube, and more.
Creating a content plan will help you stay organized and on schedule.
Short and Simple
Although you will find YouTube videos that are longer than 5 minutes, it is advised to stick to 5 minutes when you are creating promotional content.
Sticking to 5 minutes will help you keep your audience engaged while making it easier for you to create the videos.
Hire an External Video Editor
Editing a video takes time. And since you would be time-strapped with other responsibilities, it is wise to hire an external video editor. This will save you time and help you focus on other crucial aspects while getting polished videos for YouTube.
Repurpose Old Content
Our business coach Australia suggests using and repurposing old content especially if you are feeling stuck on finding new topics to cover in your videos. Maybe you have old blog posts with good information, you can convert them into videos.
You may have attended some webinars or given some presentations in the past. You can convert them into video topics.
Make sure you optimize your content for SEO. This means using relevant keywords in your audio content for the video, video title, video description, and more. This will make sit easier for your videos to rank higher in the search.
Once you have created your video, make sure to promote it. Use your website, other social media profiles, landing pages, GMB pages, and more to promote your videos. This will help you reach a wider audience.
Wrapping it Up
As a small business owner, you will be short on time with so many things to focus on. One of them would be creating a digital presence. And posting videos on YouTube will help you. With 6 tips from our business mentor, you can ace the YouTube game.
And if you want to know more about how to market your small business and focus on other business functions effectively, get in touch with us at Keystone Executive Coaching. We offer leadership coaching Brisbane services to small business owners. Our coaching programs are built to assist them in developing their small business and boosting their growth.
Call us now to learn more.