Digital marketing is important but so is your storefront.
Having a fully functional, neat, and organized website will attract users online but to attract shoppers offline, you need to make sure your storefront also looks appealing. Moreover, it is important to market your storefront offline using different methods to ensure your potential target market knows where to find you offline.
Our business coach Adelaide has seen several small business owners pay a lot of attention to digital marketing, but their storefront takes a back seat which doesn’t play in their favor. If you are making the same mistake, it is time you should also shift your focus to your storefront.
Why your storefront appearance is important?
Although your storefront is stationary, it is like a huge billboard advertisement that will attract the attention of your shoppers. You want anyone passing by your storefront to stop and take a look to know what your small business is about. You want a customer standing a little far from your storefront and yet see what you are all about. And most importantly remember it!
Hence, your storefront must create a positive branding image amongst your potential audience. This can make all the difference between bringing more customers to your storefront and customers going to your competitor’s storefront.
You can achieve it by taking several steps. Here’s what you can do.
Step#1: Install signage and maintain it for the long term
To make sure details about your storefront and business are clearly visible, make sure to install huge signboards. This can help your customers to see your brand from the sidewalk or far from the road. Make sure your signage has all the important details about your small business and where they can find you, viz storefront and online. Apart from using huge signboards, you can also make miniature versions of the same and use them on entrances, employee vehicles, and more.
Using signboards can be significantly beneficial but you also need to maintain them efficiently. A fading or torn signboard doesn’t create a good image of your brand amongst the shoppers. Use only high-quality materials for signboards and always contract experienced professionals to print and install them.
Step#2: Keep your storefront tidy
Our business advisor Adelaide strongly emphasizes keeping the storefront clean and tidy. That’s how you can make a good first impression.
A clean and tidy storefront conveys to your audience that you care about your small business and its products and services. It shows you are prompt at maintaining the health and safety of your storefront employees.
Regular cleaning keeps your storefront looking new and fresh to your customers. Cleanliness can also boost the mood of your employees and customers alike. The good mood of your customers will prompt them to buy more items than they planned.
Step#3: Ensure safety
You don’t want anyone, including your employees or customers, to get hurt while they are at the storefront. Hence, make sure you are maintaining safety effectively. You also want to maintain safety for passersby.
You must have a clear parking space with parking lines. Contact a parking line marker if the lines are fading. Make sure you clear the front and the sides of the storefront of any obstacles. This can be especially important for cafes and restaurants that put table chairs outside. Remove any litter from the front of the store.
You must always stay aware of any potential safety issues.
Step#4: Keep your staff happy and motivated
You need to keep your staff happy and motivated. Motivated staff will represent your storefront efficiently and help create a better shopping experience for your customers.
Hence, you can allocate a certain time of the day for them to take short breaks, have balanced meals, and unwind outside. Appreciating your staff for their work also goes a long way to creating a motivated team.
A happy staff means a happy storefront.
Step#5: Use new technologies
Several businesses use new technologies to attract potential customers. And you can do that too for your storefront. Having new technologies such as artificial intelligence (AI), virtual reality (VR), augmented reality (AR), and more can help you create an exciting and tech-driven customer buying experience.
For example, augmented reality can help your customers analyze a product virtually before they buy it. Artificial intelligence can help your customers interact with an AI bot to know more about different products or different discounts and offers.
New technology will certainly bring a fresh perspective and outlook to your storefront.
Wrapping it Up
Focusing on your storefront is as important as your business website. And with these steps, you can make your storefront stand out from your competitors.
As a small business owner, you might need assistance in understanding how to balance different aspects of your business. And we at Keystone Executive Coaching can help you.
We are a premium business coaching service that works closely with several Australian businesses. Our business coach Australia offers different coaching programs focusing on different aspects of your business.
Book your appointment with us to learn more.