Being a small business is difficult in today’s market until you are doing something unique and bringing value to a new set of customers. In addition to being unique and standing amongst the competition, there is a massive stigma associated with being a small business.
Although several customers will support small businesses, a large consensus wants to go with large businesses. Most customers want a safer option to spend their money and hence they tend to choose large businesses.
One of the reasons to do so is the expertise large businesses have in delivering their services along with a hassle-free buying experience. This is where small businesses can make use of technology to get the same boost in business as any other large business.
Our business coach Australia lists 6 tech systems a small business must include to give their business the big business shine.
Tech#1: CRM Software
Your small business will become big only when you can maintain good relationships with your former customers and build new customer relationships. And robust CRM software can be a great help.
CRM software allows you to keep customer records at your immediate disposal. For example, you can store name, contact information, services and products procured previously, and more.
Such software will help you develop a close connection with your customers so that if they connect with you again, you can provide them with the support based on accurate history.
Tech#2: Marketing Management Software
Although you might be using the services of a marketing company to promote your business, it will be best to have a marketing management software/platform. The platform will allow you to keep track of your offline and online marketing efforts in combination with expert marketing services.
With a marketing platform, you no longer need to check your social media accounts for when or what to post. You will have everything in one place, offering you a quick overview.
Tech#3: Automated Call System
Have you provided your customers with a phone number to call when they have any queries? If so, you have to make sure that your business is available to answer the customer’s questions. Hence, you need an automated call system. Such a call system will help you answer a larger number of queries.
It will also make your customers feel supported that their queries will be heard. You can also use the on-hold messaging feature to provide any information to your customers, for example, any upcoming offers, discounts, products, and more.
Tech#4: Graphics and Editing Software
Big brands have attractive and memorable graphics and logos, including media posts and videos. All this is possible due to high-quality graphic and editing software. Now yes, these software programs will need some learning but once you know how to use them, you can create exceptional graphics and effects for your small business. For example, you can modify your business logo and make it more striking. You can also create striking videos and media posts with effective graphics and edits.
During our business coaching Australia programs, we heavily emphasize getting graphics and editing software.
Tech#5: AI Chat Bots
As mentioned above, customer support is essential to connect and solve customer queries effectively. Along with an automated call system, you can deploy AI chatbots. These chatbots can be programmed to respond to specific queries. Chatbots are a great way to provide immediate support to your customers, especially during odd hours.
AI chatbots are also a great tech for when a small business has a smaller team of representatives to respond to queries. In this case, automated responses from AI chatbots can make all the difference.
Tech#6: Hassle-Free Payment System
If your small business is providing its products online, having a secure and hassle-free payment gateway is essential to bring the element of safety. A secure and hassle-free payment will enhance the whole customer buying experience.
It will be a shame if the customer is ready to make payment but the online payment is slow or requires too much sign-in information. This can discourage the customers from buying your products. So, make sure to incorporate this tech into your online website.
Wrapping It Up
Being a small business is difficult amidst such competition. However, with the right technology, you can boost your business and give it a big brand shine.
At Keystone Executive Coaching, we work with small business owners who want to boost their business and productivity using the right strategies. Our business coaching in Australia consists of working on different business functions such as finances, marketing, customer support, new product development, and more.
You can learn more about our business coaching programs from our team. Call us now to find out more.