Business growth from the top down
For advice from business programs and books to work, you need to see them clearly in the context of your business’ unique situation and needs. Keystone Executive Coaching’s programs are designed to give you the tools, training, resources and support needed to create extraordinary outcomes for your business. We offer different programs designed for coaches; for sole traders; and for business owners who are ready to transform their enterprise into a highly successful, scalable business.
Our expert business coaches and mentors work closely with you to help you flourish both personally and professionally. A business cannot grow beyond the capabilities of those running it, so our dynamic approach focuses on both the business itself and the person behind it.
Find out more about our signature programs.
Business Consultancy
This is the gold standard of business consulting in Australia. We incorporate the psychology of success behind business development, blending both practical tasks and coaching to the exact recipe that your business needs to achieve its ultimate outcomes.
Upon acceptance into the program, you will receive a full business appraisal and implementation plan after a 30-day assessment period. Our team of experts find the areas that will give your business the biggest growth in the shortest amount of time, and then set tangible goals with you for the next 90-day block.
Upon your agreement, our team develops an action plan to reach those goals, providing a clear road map for your business.
Each 90-day activity block is guided by your dedicated business coach, who works with you to provide tailored training and mentoring to help you achieve your goals.
In addition, you will undergo quarterly round table reviews of your business progress from a team of experts, giving you a complete view of your business.
We provide the business owner a personalised experience, placing them back in the driver’s seat of their business, with clear measurable outcomes to complete for business results.
Who is it for?
This program is for the business owner who wants a highly successful, scalable business that gives them the lifestyle they want. It is suited to businesses with 10 employees or above and a turnover of over $750,000 annually, that are seeking to create more sustainable sales and marketing growth and an outstanding team culture.
What's included to help me and my company?
- The Keystone 18-point full business appraisal.
- Business growth and development plan.
- Personal business consultant on call 24/7.
- Live in-house training as required.
- Representation and support during negotiations and sales if required.
- Unlimited access to all Keystone resources including:
- Project management software
- Marketing and sales training
- Leadership and cultural development mentoring
- Business planning and staff retention resources
- Financial growth programs and trainings
- A complimentary seat at all live Keystone Workshops and Trainings.
Accceptance via Application Only
This program is delivered via phone or Skype. However, every quarter your consultant will fly to your workspace for the review process to ensure your goals are met and a comprehensive review takes place. Alternatively, we will fly you to our location and host you at our offices.
Please call Aidan personally on his mobile phone: 0401 264 339 to start the application process.
Case Study: Builder – Personal Tragedy to Profitable Stability
A young Carpenter with a beautiful family is struck by absolute tragedy and left to raise his young family alone and save his failing business
Client: Peter
Overview
When I recall working with this client I often feel a unique blend of sadness and satisfaction. I was referred Peter (not his real name) two weeks after the passing of his young wife.
He was a 27-year-old builder who had recently started a family with his wife of two years. They had an 18-month-old daughter and a 24-month-old construction company that relied heavily on Peter and his apprentice for the delivery of all works. Whilst the business was generating a profit, it was a long, long way from being a sustainable vehicle for financial growth.
Peter's wife passed away suddenly in a car accident, which left him obviously devastated, alone and lost. I was referred to him by a past client in hopes of not only helping him to build a business but helping him manage the rebuilding of his life.
Initial Presentation
When I first spoke with Peter, he was scattered and lost. He was unable to grieve and he was drowning in the responsibilities before him and struggling to find the time to care for exactly what he needed to most: his family.
He had just buried his wife.
He was now trying to raise his daughter alone.
He had two solitary jobs drawing to a close in about eight weeks that he needed to retain profit in.
He had not even begun to grieve the passing of his wife yet.
Initial Analysis
In Summary: Peter's case was a relatively simple solution from the business perspective. However, it was drastically complicated by his personal needs, a confronting case as a coach but also one with massive meaning and purpose.
On initial analysis there were two parts to supporting Peter. The first was to solidify the growth and sustainability of his business in such a way that it not only provided for him financially but provided him with an escape and some routine to his life. The second part of working with Peter was, in its simplest terms, supporting him to grieve and continue to grow his young family in a healthy way.
On completing the diagnosis, we determined the following areas of focus and formulated a strategy to resolve his position. It was heavily orientated towards the development of Peter's systems and structures but also heavily orientated to him as an executive.
- Revenue: $430,000
- Profit: $39,000
- Hours invested in business per week: 65+
Prescribed Intervention
Phase 1 - Days 0 to 60 - Foundations of business delivery
We immediately saw that the success of Peter's business hinged on his capacity to secure additional works for his business and ensure the delivery of his work was done in a profitable manner. He was over-involved in the delivery of his work as a whole, which was hindering his ability to secure new jobs. The immediate solution to this was install reporting processes and systems to maximise time off the tools. We installed daily reporting and weekly planning pathways, immediately freeing Peter of the day-to-day requirement and giving an additional three days in his week to acquire new works.
Phase 2 - Days 30 to 120 - Lead generation and sales systemisation
A heavy focus on the referral and acquisition of high-grade, high-profit work was a priority early and we contributed eight hours per week to this and saw an immediate ROI of one high six-figure and one low seven-figure. These were booked into the schedule with ample time for scale of teams. We ensured maximum profitability in the works by installing a sales process and onboarding system for the buyer to maximise the represented value. People buy homes, not houses.
Phase 3 - Days 90 to 360 - Leadership development
The creation and expansion of Peter's business was only ever going to be successful with the leadership and executive development of Peter at the core of it. If we did not address his management and operations, it would become a burden for him, not an asset. It was within this phase we also worked intensively on his identity as a man, business owner and father. I supported him through the grieving process and through this we saw him process what needed to be processed, learn to love his life again and start to be fully present for his daughter.
Phase 4 - Days 180 to 360 - Family man
The whole purpose of our engagement together was to support Peter to become a better father and not only be there financially for his daughter but also emotionally. He was not ready to look at new partners and so on but as a stereotypically masculine man this was a big part of our coaching becoming successful. We refined his business such that every morning and afternoon he was able to drop off and pick up his daughter and hired the right staff around him so his role essentially became job acquisition and oversight with zero delivery. This was the final component of success in our relationship and was the true measure of success for Peter. He went on to secure two more jobs during our contract and retained excellent profit as forecast from the initial two.
Outcome
In summary, Peter and I were able to work together to support not only the development of his business but the prevention of a painful situation exacerbating. We took Peter's business from a minimal annual profit and unreliable lead generation to a machine that he was able to steer, accelerate and bring to a desired destination.
All of this gave Peter what he truly needed in the year following his wife’s passing, which was the foundation to be a father to his daughter and honour and love the memory of his wife. We continue to work today, 36 months after the initial contract commenced, to further develop his business and ensure best practice is maintained at all times.
- Revenue: $1.9m
- Profit: $380,000
- Hours invested in business per week: 30+
Key Metrics
About Aidan
Aidan Parsons is a man who stands on the shoulders of his results.He is an expert in profitable controlled and consistent business growth. Specialising in the rapid and repeatable acquisition of new work with a higher profit margin and a lower cost-to-service.
Over the past 4 years, Aidan’s strategies and mentorship has helped his clients generate over 630 million in additional revenue.
He has consulted privately to some of Australia’s fastest growing companies, and is regularly held on speed dial for international acquisitions.
Aidan prides himself on meeting business owners where they are, and walking with them in a considered and paced way to their business targets. Working with Aidan is not about doing everything, but doing the one thing that improves everything.
Over 70% of Aidan’s 7 and 8 figure clients began working with him when their revenue was less than $300,000. He exclusively charges his fees after his clients hit their financial targets. In short, if he does not hit his target with you, he does not get paid.
No other business mentor in Australia is backing themselves with such rock-solid conviction.
Maybe that’s why he’s often described as the guy you go to when you’re serious about getting to work.
For the past 6 years, Aidan has consulted privately to a small group of clients, private executive groups, while also growing his own personal investments. In 2019, he is opening the doors to his exclusive Boardroom, and is extending invitations for a seat at the table in the Keystone Boardroom of Business Excellence.
