Blogging: The art of publishing informational articles online.
Now, when you hear or think about blogging, you immediately think it is something that fashion influencers, parents, beauty professionals, body positivity influencers, and more such online individuals do. Although it is quite natural to limit blogging to these sectors, it can do wonders for your business too.
Hear us out for a moment!
Blogging for business can be one of the strategies you use to promote your business online. It is part of your digital marketing efforts to ensure you reach a wider audience. You never know with whom you can hit the chords just by writing a few hundred words!
Hence, don’t dismiss blogging for businesses completely!
5 Benefits of Blogging for Business
- Blogging can help you portray yourself as a subject matter expert in the market. This will create an impression on your potential customers as a business that knows what they offer, helping you build trust and brand presence.
- Blogging can help your customers know you and your company. This will help you build confidence among your target audience.
- When you write a blog, you will use specific keywords (the ones most searched for on the Internet). This will help you attract more website traffic.
- Blogging is a low-cost marketing effort. All you need to give is your time to write the posts and do the research.
- Blogging will bring you educated buyers. People who come to your business after reading your blog posts will be serious buyers as opposed to cold buyers. This can help you increase sales and conversion rates.
How to Start Blogging to Boost Business Growth
- Research
Before you begin writing a business blog, you need to research. And it doesn’t only mean researching the most talked about topics. Instead, it means gathering the most common questions your customers ask your sales team before buying a product.
It also includes doing some serious keyword research to find the most searched terms on the Internet. This will increase the chances of potential customers finding your content on the Internet.
- Outline Your Key Points
You need to outline the key points to include in the blog posts. The key points must help you answer the common questions your customers ask. Your blog post must end with strong information to avoid any confusion among the readers.
- Choose a Template
You need a format for your blog posts. There are several templates and frameworks available to choose from. Here are a few common blog templates.
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- Comparative Posts: In this template, you need to compare 2 or more products online. This type of post must contain the advantages and disadvantages of using the products, the difference in costs of the products, their features and how it compares to each other, and lastly, which product you would recommend. For example, “WordPress or Squarespace Website: Which one to choose?”
- Listicles: In this template, you can provide an easy-to-read list of points. For example, “5 Benefits of Blogging” (just as mentioned above)
- Tutorial Post: This is a “how to” template. In this type of blog post, you can give a step-by-step guide. For example, “How to Plant Herbs in Your Garden?” This type of blog post is great for businesses that offer raw materials used in building or creating something.
- Case Study: In this template, you can take a real-time experience of one of your clients. You can detail when and why the client came to you and how your business and its products helped them provide the right outcome.
Once you have done all this, you are ready to start writing your blog for your business.
Avoid These Blogging Pitfalls
- Do not copy the content for your blog. Your blog must be unique and provide relevant information for your customers. Copying content, also known as plagiarism, can affect your website rankings.
- Avoid including too much promotional content. Your blog post must be purely informational and educational. It is not meant to heavily promote your products and business. There are other ways to put out promotional content, and a blog is not one of them.
- Writing incorrect language. Pay attention to the language. Pay close attention to spelling and grammar regardless of the language you use to write your blog posts. Wrong spellings and poor grammar can be off-putting.
- Don’t write filler blog posts on your website. Do thorough research. A well-researched blog post will do more benefit your website. So, spend enough time researching properly.
- Lack of consistency. Consistency is highly important when it comes to blogging for business. Post regularly. You can choose the frequency on your own. It can be daily, weekly, or monthly. If you haven’t posted anything for a long time, it can affect overall website performance.
- Lack of sharing your blogs. There is no point in writing a blog if your target audience can’t find it. Hence, you must share your blog posts online, such as your social media pages, emails, and more. Motivate your readers to share it too.
Wrapping it Up
Writing a blog for business can help you boost customer engagement and increase website traffic, sales, and conversion rates, in turn promoting your business growth.
If you want to learn more about such strategies and ways to improve your business functions, get in touch with us at Keystone Executive Coaching. We are a dedicated team of experienced business coaches helping entrepreneurs build their businesses and taste success.
Contact our team now to know more.
